What’s behind Amazon acquiring Whole Foods?

Rod Campbell
Lennox Research Analyst, Technology

Bold move by Amazon today. Hard to tell if its brilliant or crazy, but if Amazon can’t save retail, then no one can. It does show that Amazon has gotten the memo that Apple, Disney, etc. have gotten that you have to service the rich in order to be profitable. The dying middle will always be looking for subsidies and deals, and that is never profitable.