No, social media isn’t the quick cure to marketing ailments, but it can invite prospective customers and clients to get to know you better, writes Jay Baer in his interesting blog, Convince&Convert. I particularly liked this point:
Social media is the perfect conversion half-step. Not sure whether you’re ready to buy a Toyota? Visit us on Facebook, or follow us on Twitter, or read our blog, or watch our videos. Each of them will show you what our brand is REALLY like, and you won’t have to wade through all this pesky navigation and flash movies to get what you need.
You may find value in reading the whole post.